Balcony Express
— Leroy Merlin


Cannes Lions 2015
1 Direct Shortlist
1 Promo and Activation Shortlist


ADCI 
Bronze


ADCE  
1 Shortlist

Brief
Generate awareness on the Leroy Merlin e-commerce, that let you choose all the products to create the terrace you desire and receive it at your house.

Idea
Leroy Merlin brings the terrace you want directly to your house.

Execution
We staged a paradoxical delivery, bringing a full-equipped terrace directly to our target home: an instant adv that has actually transformed the product into a dynamic billboard.














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