Visit Kemet
— Egypt Tourism

Insight
Although Egypt "the brand" has lost its charm in the eyes of those who avoid mainstream destinations, the place hasn't. Egypt is still a fascinating destination full of magic. The answer is to sell the brand through the place and not other way around.

Idea
We want to create a campaign where the name ‘Egypt’ will change in ‘Kemet’. The ancestral name for Egypt in ancient Egyptian.

No one outside of Egypt have ever heard of it. It’s full of mystery and appeal for those who need to fell they are discovering a new world when they travel. We created a tourism campaign for a new destination called “Kemet” using unseen image of Egypt avoiding the usual pyramids. The campaign will push people to buy a flight for this new cheap destination. On the website the “mystery” will be revealed.
















roberta.totaro179@gmail.com